Privacy Policy

Introduction

This Privacy Policy describes how information is collected, used, and shared when you visit or submit information through this website (the "Site"). This Site is operated by Nexus Analytics ("we," "us," "our") as a marketing platform to connect individuals interested in retirement planning with Maximillian Peddie, a Financial Advisor with Merrill Lynch.

By using this Site or submitting your information, you consent to the data practices described in this Privacy Policy.

Information We Collect

Personal Information You Provide

When you fill out a form, request an appointment, or otherwise interact with the Site, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Age or date of birth
• Retirement status
• Financial information you voluntarily provide (such as how much you have saved for retirement)
• Any other information you choose to provide in contact forms or appointment requests

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on the Site and hold certain information. Cookies are small data files stored on your device. We use the following types of cookies:

• Essential Cookies: Required for the Site to function properly
• Analytics Cookies: Help us understand how visitors use the Site
• Advertising Cookies: Used to deliver relevant advertisements and track advertising campaign performance
• Preference Cookies: Remember your preferences and settings

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some features of the Site.

How We Use Your Information

We use the information we collect for the following purposes:

• To contact you to schedule appointments with Maximillian Peddie
• To provide you with information about Maximillian Peddie's financial advisory services
• To facilitate communication between you and Maximillian Peddie

Site Improvement and Analytics

• To analyze Site usage and improve user experience
• To monitor and analyze trends, usage, and activities
• To detect, prevent, and address technical issues
• To optimize advertising campaigns and landing page performance

Legal and Administrative

• To comply with legal obligations and regulatory requirements
• To protect against fraud, unauthorized access, or other illegal activities
• To enforce our Terms of Use and other agreements
• To respond to legal requests or claims

How We Share Your Information

With Maximillian Peddie and Merrill Lynch

Primary Data Sharing: When you submit your information through this Site requesting an appointment or consultation, your personal information will be shared with Maximillian Peddie for the purpose of:

• Contacting you to schedule appointments
• Providing financial advisory services
• Conducting suitability assessments
• Fulfilling regulatory requirements applicable to financial advisors

Once your information is shared with Maximillian Peddie, it becomes subject to Merrill Lynch's privacy policies and practices. We encourage you to review Merrill Lynch's privacy policy, which governs how they handle your personal information.

With Service Providers

We may share your information with trusted third-party service providers who assist us in operating the Site and conducting our marketing activities, including:

• Web hosting providers: To host and maintain the Site
• Email service providers: To send communications and manage email campaigns
• Analytics providers: To analyze Site traffic and user behavior (such as Google Analytics, Facebook Pixel)
• Advertising platforms: To deliver targeted advertisements (such as Google Ads, Facebook Ads, LinkedIn Ads)
• Customer relationship management (CRM) systems: To manage leads and communications
• Appointment scheduling tools: To facilitate booking and calendar management

These service providers are contractually obligated to use your personal information only to provide services to us and to maintain the confidentiality of your information.

Advertising and Remarketing

We may share information with advertising platforms to:

• Show you relevant advertisements on third-party websites and social media platforms
• Measure the effectiveness of our advertising campaigns
• Create "lookalike audiences" of similar prospective clients

Legal Requirements and Protection

We may disclose your personal information if required to do so by law or in response to:

• Legal process (such as a court order, subpoena, or search warrant)
• Requests from government authorities
• Actions necessary to protect the rights, property, or safety of ourselves, our users, or the public

Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the successor entity or acquiring party.

We Do Not Sell Your Personal Information

We do not sell, rent, or lease your personal information to third parties for their own marketing purposes. However, we do share your information with Maximillian Peddie (as described above) and with service providers and advertising platforms as necessary to operate this Site and facilitate appointments.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider in determining retention periods include:

• Whether you have an ongoing relationship with Maximillian Peddie
• Legal, regulatory, or contractual requirements
• Our legitimate business interests
• Your consent or requests

Your Rights and Choices

Access and Correction

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate information.

Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

Opt-Out of Marketing Communications

You may opt out of receiving marketing emails from us at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at the contact information provided below
• Updating your communication preferences

Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your appointments or inquiries.

Opt-Out of Targeted Advertising

You can opt out of targeted advertising by:

• Adjusting your browser settings to block or delete cookies
• Using the privacy controls provided by advertising platforms (such as Google Ads Settings or Facebook Ad Preferences)

Do Not Track

We do not currently respond to "Do Not Track" signals from web browsers. You can manage tracking preferences through your browser settings and the opt-out mechanisms described above.

State-Specific Rights

California Residents (CCPA/CPRA): If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

• Right to know what personal information is collected, used, shared, or sold
• Right to request deletion of personal information
• Right to opt out of the sale of personal information (note: we do not sell personal information)
• Right to non-discrimination for exercising your rights

Other State Privacy Laws: Residents of other states may have similar rights under applicable state privacy laws. Please contact us to exercise your rights.

Third-Party Websites and Services

The Site may contain links to third-party websites, including social media platforms and other external resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Information for Retirees and Seniors

We understand that many of our Site visitors are retirees or approaching retirement. We are committed to protecting your personal information and ensuring that our communications are clear, transparent, and respectful. If you have any questions or concerns about how your information is used, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last Updated" date at the top of this Privacy Policy
• Sending an email notification (if you have provided your email address)

We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.

Regulatory Disclaimer

Maximillian Peddie is a registered Financial Advisor with Merrill Lynch. Financial advisory services are provided by Maximillian Peddie through Merrill Lynch and are subject to Merrill Lynch's terms, conditions, and regulatory oversight.

This Site is for informational and marketing purposes only. Nothing on this Site should be construed as:

• An offer to buy or sell securities
• Investment, tax, legal, or accounting advice
• A guarantee of future performance or results
• A formal recommendation of specific products or strategies

Any information, projections, or illustrations provided on this Site are hypothetical and for educational purposes only. Individual results will vary based on personal circumstances, market conditions, and other factors.

Consult a Qualified Professional: You should consult with Maximillian Peddie or another qualified financial, tax, or legal professional before making any financial decisions. All investments involve risk, including the potential loss of principal.